How We Do
Lead by the Name Global Expansion Strategy
Lead by the Name carefully designed global expansion strategy, LeadAlliant, is a unified campaign built on three interconnected forces: LeadProp, LeadHub, and LeadField, all under the strategic leadership of LeadCommand. The name "Lead" is a call to action, with each letter representing a strategic objective:
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L - Leverage Partnerships
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E - Elevate Resources
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A - Amplify Transformation
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D - Drive Kingdom Vision
LeadAlliant serves as the framework that unites these fronts, connecting executive leadership to the frontline, supporting engagement in global communities, and ensuring efficient delivery.
—Eduardo Mendes | CEO, LBTN
3 forces
LEADPROP
The operational heart of LBTN. The LeadProp director ensures that all the gears function in perfect harmony, providing the strategic and operational foundation necessary for our success. All support departments report to this leadership.
LEADField
The frontline of our global expansion. LeadField consists of authentic and independent operations, led by dedicated local partners. The LeadField structure ensures that all our projects are aligned with the unique needs and cultural contexts of each community, promoting a genuine transformation led by the local leaders themselves.
leadhub
Our strategic command center and leadership arsenal. It centralizes and distributes our products and services—such as consulting, mentoring, and publications—providing the necessary content and solutions for our teams in the field. The product and content departments report to this leadership.
Our approach
Lead by the Name approach focuses on developing leaders who become multipliers of leaders. Through a deeply relational and organic model, the organization offers practical tools, enabling them to face real-world challenges.
Mentorship is the central point of Lead by the Name, prioritizing one-on-one, life-on-life relationships. The impact of this approach is seen on two levels:
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Personal: Leaders develop a deeper relationship with God, find clarity and purpose, and cultivate emotional and spiritual health.
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Professional: They learn to lead healthy, mission-focused teams with quality results, yielding real and lasting fruits.
In our vision, conferences and congresses will have one single objective: to integrate and strengthen one-on-one relationships. They will serve as a meeting point for participants to enjoy a time of refreshment, absorb content, and build their network. It is fundamental that the participant's relationship is born and developed through mentoring and "life-with-life" guidance, and not just from event attendance.